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The live-action Little Mermaid splashes into theaters on May 26, and Disney fans are already diving deep into movie-inspired merchandise and “mermaidcore” style. The film has swam past $10 million in previews at the North American box office, and it’s expected to make waves in theaters during Memorial Day weekend.
Singer Halle Bailey plays Ariel in the Rob Marshall-directed remake of the classic animated Disney film, which was originally released in 1989 and kicked off Walt Disney Feature Animation’s second Golden Age through the late ’90s. The new movie also stars Jonah Hauer-King as Prince Eric, Javier Bardem as King Triton, Melissa McCarthy as Ursula and Noma Dumezweni as the Queen, as well as the voices of Jacob Tremblay as Flounder, Daveed Diggs as Sebastian and Awkwafina as Skuttle.
A limited-edition 17-inch doll ($150) designed in Bailey’s likeness has already sold out. Jewelry brands Pandora and Zales have created sparkling accessories, and clothing labels such as Janie Jack, Hanna Andersson and Posh Peanut have released fashionable collections for kids and grown-ups. Fans can also shop exclusive products online at Disney, Box Lunch, Hot Topic, Target and other retailers, and even Zappos launched a secret mermaidcore boutique.
As with Barbiecore, don’t be surprised if the fashion world takes style notes from The Little Mermaid. For Louis Vuitton’s Cruise 2024 collection, creative director Nicolas Ghesquière staged a lakeside runway show on May 24 on the Italian island of Isola Bella, where he sent down decadent looks inspired by sea nymphs and Venetian Baroque balls.
To celebrate the new film, we’ve rounded up some of the best gifts for Little Mermaid fans of all ages. From singing dolls and Lego sets to stylish swimwear and luxe jewelry, be a part of her world and shop our favorites below.
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