Blue Moon beer pays homage to its Coors Field roots with Bellyslide Wit

Molson Coors will pay homage to the founding of its Blue Moon Brewing subsidiary with a limited number of bottles of the famous beer under its original name, Bellyslide Wit.

The collector’s edition, bottled six-pack will only be available to people who enter and win an online sweepstakes at that began on March 30 and ends on Friday, April 14 (winners will be notified via email on or around April 17).

The marketing (there is also a line of merchandise featuring retro-looking clothing and hats) is part of an effort to increase Blue Moon’s visibility after its first Super Bowl ad in February, Mara Schaefer, senior director of Above Premium Beer at Molson Coors, said in a statement.

There are many stories told about the creation of the beer – a cloudy, Belgian-style ale brewed with orange peel and coriander – but most go like this:

Bellyslide Wit was first brewed in 1995 at the Sandlot (then known as Rounders), the tiny, Coors-owned brewery at 22nd and Blake streets, as well as inside Coors Field. That was the year Coors Field opened, and some of the other beers on tap that April included Squeeze Play Wheat, Power Alley ESB, Slugger Stout, Right Field Red and Pinch Hit Pilsner.

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